Making Your Copy writing Personal To The Reader
It’s happened to all of us before. We open the mail only to see a pre-printed piece with our name splattered all over it. Though this may seem like an effective tactic in reaching out to the reader, it can quickly turn into noise and be a turn off to the very person you are trying to reach. Making the copywriting personal by using the word “I” is a much more effective tactic in reaching your reader.
As people read through a given message, they want to feel like the words are jumping off the page to them. If the copywriting appears to come from a very personal point of view that can create great success in the end. People want to believe that the copywriting comes from an individual and not just a machine. When companies turn to mass production by either imprinting a given name all over a page of copy, this does not feel personal but rather very commercialized. People want to see meaning in the messages that they receive and if it comes from an individual point of view, they feel the effects and are compelled to inquire about what you have to offer.
As one embarks on copywriting for a piece that has the potential to go out to a rather large audience, it’s imperative to use the word “I” and make the experience a very personal one. It can be quite influential as to whether people will read your message or not, and the likelihood is there if you make it personal and individualized. Speak to your experiences and how this product or service has helped you in your life, even if you have to make up the story a little bit as you go along. Copywriting is all about getting into the mind of your audience and if you can convey your message as if you are somebody affected by the same things that the reader might be, you will score a home run.
Before you begin copywriting from this very personal perspective, sit down and write out what the key messages might be. Put yourself into their mindset and think through the things that matter to them and what you want them to do as a result of your messaging. Then use these thoughts to devise copywriting that is sure to hit a nerve and hopefully to get the reader to take action. Turn this copywriting into a very personal matter and you are sure to bring people in as you reach out to them on the appropriate level.