The information explosion that has taken over the world through the availability of the Internet is truly a mixed blessing – it comes with the following benefits and drawbacks:
- People have ready access to information but do not have enough time to read it.
- There are so many types of information competing of attention.
- There is an increasing number of competition selling low-‐ cost information products.
So while the rewards may be great and lucrative for some, the competition is stiffer than ever before. The best way to tackle this challenge is to do your homework and learn about the industry as much as you can. This will help you decide which particular niche to target, how to best position your products and what is the most effective way to present it.
But first things first – what are the options available to you when it comes to selling information products? Below are the most popular and highly in demand information products in the market today:
Types of Information Products
books or electronic/digital books are easily the most common and in demand type of information products available today. This is probably because it is the easiest and cheapest for of information product to can sell and buy. There are so many ebooks available on the market today, covering every imaginable topic and catering to different audience.
If you have a flair for writing or you feel you can be able to share expert advice
and information on a specific field, you can consider creating your own ebook and sell it in the market. But of course, not any ebook will do. You will want to come up with one that will best appeal to your target audience. Here are the popular ones for your reference:
How To Information
This type of ebook offers important assistance on learning a new skill, enhance existing knowledge or provide an innovative approach to doing certain things. It can cover different topics such as cars, bookkeeping, playing the piano, cooking, learning a new language, attracting women and so much more.
I f you plan on creating a how-‐to ebook, you should first take time to study your target audience and find out what are the most significant concerns/issues/problems and create content that will be able to provide a solution to that problem. In order to do that, you will need to conduct extensive study on your market and determine how you can effectively position your information product to be regarded as the ultimate solution to the problem.
Making Money Info
Another type of ebook is one that is geared towards offering information on how to make money. This ebook for one is an example of that kind of information product. Most people, if not all are always interested in new ways of generating new income streams, especially in view of the difficult and unstable economy. If you have discovered how to make it big and rake in serious amount of money doing something, then you might want to write about it and share your expertise.
Money Saving Info
Aside from making money, people are generally interested on how to save money. Well, it actually makes total sense, right? No matter how much money you make, you will eventually exhaust your resources, sooner or later. With so many people facing debt problems, debt issues, every penny counts – which means, an ebook on saving one, whether it is on learning how to get better gas mileage or maximizing grocery coupons, can prove to be highly interesting.
Health And Fitness
With the growing prevalence of fatal and life-‐altering diseases, a lot of people have grown more concerned about their health and general well-‐being. This type of ebook covers various topics such as weight loss, natural remedies and muscle gain. Through the years, there will always be a great market for these information products.
These type of ebooks focus on providing relationship advice, such as dealing with a divorce or getting back an ex. There have been a growing demand for books that tackle gaining self confidence, dealing with stress, and becoming a better person.
Training and Skills Improvement
Whether people are genuinely interested in acquiring a new skill or trying to save money by doing things on their own, more and more people seek online resources on enhancing knowledge and improving a certain skill. This may include Photoshop tutorials or the basics of knitting.
Travel and Lifestyle Guides
There will always be a constant demand for books that provide information on a certain area, city or country. If you are confident you will be able to provide valuable information on a certain place, why not create an ebook to provide information and insider knowledge about the place focusing on specific topics, tourists and visitors are most likely interested to know.
Another type of information product that you can sell is video tutorials, which of course, provides information, depending on the particular topic you want to pursue. If you plan on offering training courses, video formats are highly recommended so you can demonstrate/discuss every step for your audience to see and observe.
If your demonstration involves navigating around the web or certain software, a screencasting software can be used to record every cursor action. A lot of people prefer video tutorials over written ones as it is easier to understand and it comes with better visual appeal, which is ideal for people who prefer watching instead of reading. Of course, there is also the fact that people can play and replay video tutorials whenever they need to.
This is a high end information product that is essentially a course or a training program segmented into modules. In order to create one, you will need to come up with a general theme that can help solve a specific problem or teach clients about something that they are genuinely interested of knowing.
The structure of online courses can greatly vary, depending on the topic and scope. These are typically offered live or can be delivered via email. It is recommended to stick to 8 lessons/modules or possibly lesser than that since according to studies the average attention space will start to wane after 6 to 8 lessons.
As the name suggests, you can basically make money by setting up a membership site and attract users to sign up. Membership sites are not to be considered a passive income stream as it can require constant work and interaction. This is perhaps a viable venue to make money as it is one of the most overlooked income opportunity and a well known lucrative business model.